Who is hefner dating now

REUTERS/Fred Prouser Hugh Hefner along with his girlfriends Holly Madison (L), Bridget Marquardt and Kendra Wilkinson (R), arrive for the premiere of "The House Bunny" in Los Angeles, August 20, 2008.REUTERS/Fred Prouser ' / Hugh Hefner along with his girlfriends Holly Madison (L), Bridget Marquardt and Kendra Wilkinson (R), arrive for the premiere of "The House Bunny" in Los Angeles, August 20, 2008.Hefner founded Playboy in 1953 with 0 of his own money and built the magazine into a multimillion-dollar entertainment empire that at its 1970s peak included TV shows, a jazz festival and a string of Playboy Clubs whose cocktail waitresses wore bunny ears and cottontails.

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REUTERS/Fred Prouser ' / Hugh Hefner and his fiancee, Playboy Playmate Crystal Harris, arrive at the opening night gala of the 2011 TCM Classic Film Festival featuring a screening of a restoration of 'An American In Paris' in Hollywood, California April 28, 2011. Hugh Hefner and his fiancee, Playboy Playmate Crystal Harris, arrive at the opening night gala of the 2011 TCM Classic Film Festival featuring a screening of a restoration of 'An American In Paris' in Hollywood, California April 28, 2011.

REUTERS/Mario Anzuoni Hugh Hefner and girlfriend Holly Madison laugh as he addresses questions at a panel for "The Girls Next Door" at the Television Critic's Association Summer press tour in Beverly Hills, July 17, 2005.

REUTERS/Mario Anzuoni Hugh Hefner and his three live-in girlfriends (L-R) Kendra Wilkinson, Bridget Marquardt and Holly Madison arrive at the American Cinematheque annual benefit gala in Beverly Hills, October 13, 2006.

REUTERS/Fred Prouser hugh Hefner says that he is now dating Miss November 2010 Shera Bechard.

The 85-year-old magazine mogul moved on to Bechard after Crystal Harris had second thoughts about becoming the third Mrs. Bechard, a 27-year-old French-Canadian model and fledgling actress, moved into the Playboy Mansion in April.

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