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They persuaded Bob Herbert to set up a showcase performance for the group in front of industry writers, producers and A&R men in December 1994 at the Nomis Studios, where they received an "overwhelmingly positive" reaction.

The group became one of the most successful marketing engines ever, Under the guidance of their mentor and manager Simon Fuller, the Spice Girls embraced merchandising and became a regular feature of the British and global press. According to Stephenson, the material the group was given was "very, very young pop"; one of the songs they recorded, "Sugar and Spice", would be the source of their final band name.

The first music press interview appears in Music Week.

In July 1996, the group conducted their first interview with Paul Gorman, the contributing editor of music paper Music Week, at Virgin Records' Paris headquarters.

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